Review of
Bob Crawford—RMCO MUSIC
ALADAY
LLC…Business 101…Today We Talk Jingles
Written By: Aaron Aveiro
We’ve all heard commercial jingles. That distinct sound of
McDonalds, “You deserve a break today” or the Kentucky Fried Chicken,“Finger
Lickin’ Good”…
Almost all major companies have a jingle to identify with. So why
don’t smaller companies? I’ve been thinking a lot about that lately. I mean
after all what part of a jingle is NOT part of a Company’s Brand? So, since I
ask clients every day…What is your company’s brand??? So as the sun peeked
through the office window bringing the mid-fall day warmth to my face I thought
I’d touch on how to develop your company’s brand for a second or two this afternoon.
Well, there is also the fact that I spoke with Bob Crawford, a musician that does
exactly that, writes music for companies to use to promote their business and
develop their Company Brand.
A song or a jingle is always a nice touch. Can you afford it is
usually the question that first comes to mind. Well the way the music industry
works you may very well be able to have you very own song or jingle developed
for your company.
So without further ado…Meet Bob Crawford…Bob is President of RMCO
Music/BMI currently residing in the city so great that they named it twice…New
York, New York.
You can find some information on Bob here…and here….well here’s
another link too…
You’ll find a wide variety of musical styles on Bob’s You Tube
station…Bob Crawford/RMCO MUSIC YouTube Playlists: https://www.youtube.com/user/bobcrawford1949/playlists
Some Jazz: Bob
Crawford/RMCO MUSIC Crossover Jazz #1 (Midtempo/Romantic) https://www.youtube.com/watch?v=rVg4ILJdIFU&list=PLYTatzwr5gvixwR_hbIqqvi3Kl7NwLtOf
Bob Crawford/RMCO MUSIC Crossover Jazz #2
(Uptempo) https://www.youtube.com/watch?v=g__VpYRQjaU&list=PLYTatzwr5gvhDXrSyJzVRTFHDyd_Cv-im
Pop and Rock: For Pop/Rock Collection: https://www.youtube.com/results?search_query=Bob+Crawford--Pop%2FRock+Collection
R&B/Soul: For
R&B/Soul Collection: https://www.youtube.com/results?search_query=Bob+Crawford--R%26B%2FSoul+Collection
He has also recorded 2 Crossover Jazz instrumental albums
"BOB CRAWFORD/RMCO MUSIC Presents: CONTEMPORARY JAZZ CROSSOVER
INSTRUMENTALS Vol. 1 & 2, available from AmazonMP3, Bandcamp, iTunes &
Google Play, and Spotlfy.
When asked to describe his business:
As President of RMCO Music I work as a songwriter/composer,
producer, & consultant providing original customized music for clients
involved with music
supervision, underscoring/transitions in film, TV, advertising and
product placement, corporate presentations, video games, ringtones, etc. in Pop,
R&B/Soul,
Crossover Jazz, Indie Rock, Dance, & Singer-Songwriter
genres.
Are you actively looking to bring on new clients?
As a matter of fact, I am looking for clients needing original
music for business advertising & presentations. As President at RMCO MUSIC
I am actively
licensing my music to artists, music supervisors, and advertisers
for film, TV, product placement. etc. ringtones, video games, and the like in
the Pop,
R&B/Soul, Crossover Jazz, Indie Rock, Dance, SingerSongwriter,
& New Country genres.
When asked about costs:
It depends…there are always variables but the basic fee structure
is one that consists of a flat fee and royalty…Bob is registered with BMI. For
those of you that are not familiar with how music works…unless you purchase ALL
the rights to a piece of music…for
example if you buy the “rights” to your favorite song, Jingle
Bells…anyone using the song other than “Listening pleasure” you must pay a
fee/license for the “right to use” the song in your commercial. There are more
in-depths do’s and don’ts in owning the rights to a piece of music. But those
are the basics. If someone owns a piece of music they will always make revenues
on it…
Here are the basic fees;
Radio Promo
Local $98.00
Regional (generally five states) $180.00
National $252.00
So the royalty…all depends on the negotiations.
So if you have been wondering about a Jingle to help develop your
Company Brand give Bob a call and see what you can work out…
Until Next Time…
Happy Gardening…
Written By: Aaron Aveiro
Photographs courtesy Bob Crawford and Aaron Aveiro
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